Internal links are important for SEO because they help Google and other search engines understand your website’s structure and the relationships between its pages. When you include internal links in your content, you’re telling Google that certain pages are related to each other and should be ranked together. This can help you improve your website’s SEO by boosting your page rankings and driving more traffic to your most important pages.
Internal links are also a great way to keep people engaged with your website. When you include links to other pages on your website in your content, you’re providing your readers with easy access to more information on the topic they’re interested in. This can help you keep people on your website longer, which can improve your website’s bounce rate and overall SEO.
To create effective internal links, make sure to use keyword-rich anchor text. This will help Google and other search engines understand the topic of the page you’re linking to. You should also use descriptive anchor text, which will help readers understand the content of the page you’re linking to.
Internal links are an important part of any SEO strategy, so make sure to use them to your advantage. By including internal links in your content, you can improve your website’s page rankings, keep people engaged with your content, and improve your website’s overall SEO.